Ila's Kitchen

I created Ila's Kitchen as a complete ecommerce experience for a food and spices brand, carrying the project from initial concept to production. My work spanned the shopping experience, product discovery and enquiry flow, UI implementation, SEO foundations, and automated testing.

Built the ecommerce storefront with homepage merchandising sections, category pages, product detail pages, search, mobile navigation, product variants, pricing, image galleries, related products, and responsive layouts tuned for shopping flows.

Optimized product images for faster loading by resizing assets and using ChatGPT's image model to improve product photo framing where needed.

Implemented the commerce conversion path around WhatsApp ordering, allowing customers to add multiple product variants to an enquiry list and generate a structured order message with selected items.

Added SEO and discoverability foundations across the application, including route metadata, canonical URLs, sitemap, robots, Open Graph images, Product JSON-LD, and Organization/WebSite structured data.

Created automated Playwright tests that verify every page loads correctly, check product data integrity and structured data, and test the complete enquiry flow.

Phase 1 is live on Vercel, with analytics integrated and further development ongoing.